Tracey Knievel is the daughter of Evel Knievel, the American motorcycle stunt performer known as one of the boldest daredevils in history. She was born and raised in Butte, Montana, the town tied to the entire Knievel family story. Unlike her father, Tracey built a private life away from roaring crowds and soaring motorcycles. 

She now serves as President of K&K Promotions, the company that manages the Evel Knievel brand and legacy. Her upbringing placed her inside a piece of American culture most people only watched on television. This profile covers her family background, her career, and the quiet strength that has shaped her role in protecting the Knievel name.

Who Is Tracey Knievel? (Quick Facts)

Tracey grew up as one of four children in a family that became a symbol of American daring. Her parents built a household that mixed ordinary family life with extraordinary public attention. She holds a degree in business from Montana State University, according to public reports, and that background lines up with the corporate role she holds today.

Early Life and Family Background

Tracey Knievel was born in Butte, Montana, a rugged mining town that shaped her father’s tough personality. Evel married Linda Knievel in 1959, and the couple raised four children together: Kelly, Robbie, Alicia, and Tracey. The Knievel household ran on a mix of national pride, corporate pressure, and constant worry every time Evel prepared for a jump.

Family life did not follow a normal pattern. Instead of school plays and soccer games, the Knievel kids traveled with their father to stunt shows across the country. They watched roaring engines, packed ramps, and cheering crowds replace the routines other children took for granted. That environment stretched through the 1960s and into the 1970s, years when Evel’s fame reached its peak and public scrutiny followed the family everywhere they went.

Life on the Road With Evel Knievel

Traveling with Evel meant living from city to city. Tracey and her siblings attended live shows, press events, and the highs and lows that came with her father’s adrenaline-driven career. Watching him aim a motorcycle at a long row of cars, or a giant ramp built over buses and canyons, brought both thrill and fear in the same moment.

The family saw the wins and the painful crashes. Long recoveries followed some of Evel’s worst falls, and the Knievel children learned to manage stress most kids never face. That upbringing built real resilience in Tracey. It also gave her a sense of calm that later showed up in how she handled her own more private life.

Parents: Evel Knievel and Linda Knievel

Evel Knievel, born Robert Craig Knievel, became an international icon through his daring motorcycle jumps and fearless public persona. He attempted more than 75 ramp-to-ramp jumps during his career and suffered serious injuries along the way. He died in 2007.

Linda Knievel, also referred to in some records as Linda Bork, married Evel in 1959. Their marriage lasted 38 years before ending in divorce in 1997. Linda kept the family as stable as possible while Evel’s career pulled the household through constant travel and public pressure. Tracey has often been described as sharing her mother’s steady, calm strength.

Siblings: Kelly, Robbie, and Alicia Knievel

Kelly Knievel is the oldest of the four children and has worked in business and media roles connected to managing the Knievel legacy. Robbie Knievel followed his father into stunt performing and became known as Kaptain Robbie Knievel, completing hundreds of jumps of his own before his death in January 2023 from pancreatic cancer. 

Alicia Knievel, the youngest sibling, has kept a private life similar to Tracey’s. The four siblings grew up sharing the same unusual childhood, and that shared history built a strong bond between them.

Career and Role at K&K Promotions

Tracey Knievel serves as an officer and President of K&K Promotions, the company that controls the intellectual property, trademarks, and licensing rights tied to the Evel Knievel name. This is not a symbolic title. The white jumpsuit, the cane, and the specific motorcycle setup her father used are valuable assets, and Tracey works alongside her brother Kelly to make sure they are used legally and respectfully.

Through K&K Promotions, Tracey approves how Evel’s image appears across toys, collectibles, apparel, and media projects. Products carrying his likeness have appeared on shelves for decades, and licensing deals require sign-off from the family before any new product moves forward. This work keeps her connected to a business that many assume runs on its own, when in reality it takes ongoing management.

Legal Battles and Brand Protection

Tracey’s time at K&K Promotions has included real legal fights, not just paperwork. In 2020, K&K Promotions sued Disney and Pixar over the character Duke Caboom in Toy Story 4. The lawsuit argued the toy stuntman character infringed on Evel Knievel’s right of publicity. Courts ultimately sided with Disney, citing First Amendment protections for artistic works, but the case showed how seriously Tracey defends the family name.

The Knievel family also clashed with rapper Kanye West over his music video for “Touch the Sky,” which parodied Evel’s failed Snake River Canyon jump. That dispute ended in an amicable settlement rather than a courtroom battle.

Media Appearances, Documentaries, and the 2004 Biopic

Tracey has stepped into the public eye a handful of times to help tell her father’s story accurately. She served as a co-producer on the 2004 TNT movie Evel Knievel, which starred George Eads and aimed to show the real cost behind her father’s career, not just the highlight reel. She also appeared as herself in the 1988 documentary The Last of the Gladiators and in the 1998 E! True Hollywood Story episode covering her father’s life.

IMDb lists some older credits under the name Tracy Knievel, including an appearance on ABC’s Wide World of Sports, which explains why both spellings of her first name show up in different records. In 2017, Tracey attended the opening of the Evel Knievel Museum in Topeka, Kansas. 

A local report from WIBW described her becoming emotional as she thanked supporters for helping her father’s dream of a museum come true. She has also appeared at the annual Evel Knievel Days festival in Butte, Montana, and at ceremonies connected to his statue there.

Personal Life: Marriage, Children, and Privacy

Tracey Knievel is reportedly married and is a mother and grandmother today. Public reports differ on the details of her marriage, with some naming her husband as Mitchell Kent McCloud in a 1986 ceremony at a Butte church, and other accounts using different names entirely. Because Tracey has kept her family life almost entirely private, none of these details carry strong public confirmation.

What is clear is her pattern of behavior. She has avoided interviews about her marriage, has not discussed her children publicly, and has built a stable home life away from the surname that follows her everywhere. That privacy has let her raise a family without the pressure that came with her own childhood on the road.

Is Tracey Knievel Still Alive?

Tracey Knievel is understood to be alive and active in her role with K&K Promotions. She has been reported attending family legacy events in recent years, including a gathering in London in 2025 marking the 50th anniversary of her father’s Wembley Stadium bus jump. 

No credible public source confirms a death, and her continued involvement in licensing decisions and museum events supports that she remains active today.

Net Worth and Financial Information

Tracey Knievel’s personal net worth is not publicly confirmed. She does not share financial details, and any number circulating online is a guess rather than a documented figure. What can be said is that her work managing the Evel Knievel brand through K&K Promotions ties her to an estate with real commercial value, even though her own personal wealth stays private.

Tracey Knievel vs. Robbie Knievel: Two Different Paths

Robbie Knievel chased the same spotlight as his father. He performed motorcycle jumps professionally, built his own following as Kaptain Robbie, and lived a public, high-risk career until he died in 2023. Tracey chose the opposite path. She stepped away from performing and instead built a quieter, more stable identity centered on business and family.

Both paths protected the same legacy in different ways. Robbie kept the stunts alive in front of new audiences. Tracey kept the business, licensing, and public memory intact behind the scenes. Neither role was easier than the other, just different.

The Pressure and Meaning of Being Evel Knievel’s Daughter

Growing up under a famous surname brings constant comparison. People expect stories, details, and access simply because of a last name. For Tracey, that pressure was stronger than most because Evel’s fame was loud, physical, and often broadcast live on television.

Even after her father died in 2007, interest in the Knievel name has not faded. Museums, documentaries, and fans continue to revisit his jumps and his personality. Tracey has had to hold space for both sides of her father, the flawed, demanding man she knew personally and the fearless public figure the world remembers. That balance has shaped her own resilience and her steady approach to protecting his memory.

Why Tracey Knievel’s Story and Legacy Matter Today

Evel Knievel remains a cultural icon decades after his last jump, and Tracey’s work keeps that legacy accurate rather than exaggerated. Through K&K Promotions, she has approved licensing for toys, apparel, books, and museum exhibits that introduce her father to people who never saw him perform live. She also works to prevent misrepresentation of his image in the digital age, when old footage and stories can spread without context.

Her role shows that a legacy needs more than the original stunts to survive. It needs someone managing the business side, correcting the record, and showing up at the right events. Tracey has done that quietly for years, and that steady work is part of why Evel Knievel’s story still reaches new generations today.

Conclusion

Tracey Knievel built a life defined by privacy, family, and steady responsibility rather than public performance. She grew up inside one of the most recognizable names in American entertainment and chose to protect that legacy from behind a desk instead of a motorcycle seat. 

Through her work at K&K Promotions, her handling of legal disputes, and her occasional public appearances, she has kept her father’s story accurate for new generations. Her path shows that guarding a legacy takes as much dedication as building one.

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FAQs

Who is Tracey Knievel? 

Tracey Knievel is the daughter of Evel Knievel and Linda Knievel, and she is part of the well known Knievel family.

Is Tracey Knievel still alive? 

Tracey Knievel is reported to be alive and remains active in managing the Evel Knievel legacy through K&K Promotions.

How old is Tracey Knievel? 

Tracey Knievel’s exact birth year is not publicly confirmed, though reports place her in her early 60s as of 2026.

What is Tracey Knievel’s net worth? 

Tracey Knievel’s net worth is not publicly confirmed, and no reliable financial records are available.

Is Tracey Knievel married? 

Tracey Knievel is reportedly married, though details about her husband are not consistently confirmed in public records.

Does Tracey Knievel have children? 

Tracey Knievel is a mother and grandmother, but she keeps details about her children private.

Who are Tracey Knievel’s siblings? 

Tracey Knievel’s siblings are Kelly Knievel, Robbie Knievel, and Alicia Knievel.

What is Tracey Knievel’s role at K&K Promotions? 

Tracey Knievel serves as President of K&K Promotions, overseeing licensing, branding, and protection of her father’s image rights.